Within the midst of a tumultuous time for the watch trade, most corporations are battening down the hatches and making an attempt to trip out the storm with as few casualties as attainable. Redundancies have been made at Franck Muller and Zenith, and gross sales are down throughout the board. But within the midst of this, Rolex has introduced a large enlargement of their manufacturing amenities at Bienne.

A significant dedication akin to this speaks volumes for his or her confidence within the trade, particularly for the reason that challenge will take three years to finish. As soon as completed the positioning will comprise all of Rolex’s manufacturing amenities, however this may not be till 2012, lengthy after even essentially the most pessimistic estimate a restoration to be underway protect Rolex.

Planning for a challenge on this scale (the whole quantity for the positioning is a very spectacular 270,000m3) could have been in progress for a very long time, and so it’s not the idea of enlargement that’s elevating eyebrows, however the resolution to proceed with the plans even after the complete impacts of the credit crunch was felt.

In fact, Rolex was sheltered from the disaster in a approach that few different corporations can boast – Rolex are a privately owned company with all their shares in a charitable basis; making certain a sizeable portion of their earnings go to numerous charitable establishments yearly and likewise that no shares are traded on any inventory markets. The chaotic rise and fall of share costs world wide handed Rolex by; an enormous stabiliser for the brand’s monetary plans.

Coupled with this, Rolex have a product that continues to be in demand – gross sales have dropped, however Rolex watches are nonetheless probably the most common manufacturers on this planet, because of a repute for luxurious and high quality, and their renown world wide. Not with out motive did Jacques Séguéla declare that anybody with no Rolex by the point they reached 50 had ‘failed’ in life. Whereas the sentiment behind the assertion will be argued over, the selection of watch was arguably spot on.

Rolex watches are an art in themselves; an icon of the 20 th century that has no intention of stepping down now. The place different manufacturers launch new fashions nearly yearly, Rolex has merely to replace its present vary – fashions just like the Submariner and Daytona have been common for many years, and stay an aspiration for all Rolex fans.

Their long-term reputation signifies that with each modification made to the vary, 1000’s of Rolex lovers improve to the most recent model of their watch. Demand like which means pre-owned Rolexes are in excessive demand too, for many who need a real Rolex however do not essentially need to pay for a brand new one. Their distinctive high quality ensures that even classic Rolexes work simply as precisely as their fashionable counterparts.

Rolex has cultivated a repute for high quality and reliability, and that repute is paying them dividends now. International spending may be down, however the worth for cash in proudly owning a Rolex nonetheless makes them a good selection for any watch fan, not least as an funding.